Sports drink price in Japan
Average retail price
- Cheapest surveyed city
- ¥100 Aomori
- Priciest surveyed city
- ¥149 Mito
See all 47 cities, cheapest first
| # | City | Price (JPY) · per unit |
|---|---|---|
| 1 | Aomori | ¥100 |
| 2 | Nagano | ¥102 |
| 3 | Kumamoto | ¥106 |
| 4 | Morioka | ¥109 |
| 5 | Sendai | ¥109 |
| 6 | Fukushima | ¥109 |
| 7 | Chiba | ¥111 |
| 8 | Toyama | ¥112 |
| 9 | Kochi | ¥112 |
| 10 | Kagoshima | ¥112 |
| 11 | Hiroshima | ¥113 |
| 12 | Gifu | ¥114 |
| 13 | Saitama | ¥115 |
| 14 | Kyoto | ¥115 |
| 15 | Matsue | ¥116 |
| 16 | Nagasaki | ¥116 |
| 17 | Kofu | ¥117 |
| 18 | Shizuoka | ¥117 |
| 19 | Nagoya | ¥117 |
| 20 | Tokyo (23 wards) | ¥119 |
| 21 | Maebashi | ¥119 |
| 22 | Tottori | ¥119 |
| 23 | Sapporo | ¥120 |
| 24 | Utsunomiya | ¥120 |
| 25 | Otsu | ¥120 |
| 26 | Tokushima | ¥120 |
| 27 | Akita | ¥122 |
| 28 | Yamagata | ¥122 |
| 29 | Kobe | ¥122 |
| 30 | Nara | ¥122 |
| 31 | Okayama | ¥122 |
| 32 | Fukuoka | ¥122 |
| 33 | Naha | ¥122 |
| 34 | Fukui | ¥123 |
| 35 | Niigata | ¥124 |
| 36 | Tsu | ¥124 |
| 37 | Osaka | ¥124 |
| 38 | Kanazawa | ¥125 |
| 39 | Wakayama | ¥125 |
| 40 | Yokohama | ¥126 |
| 41 | Miyazaki | ¥126 |
| 42 | Takamatsu | ¥127 |
| 43 | Matsuyama | ¥127 |
| 44 | Saga | ¥128 |
| 45 | Oita | ¥128 |
| 46 | Yamaguchi | ¥130 |
| 47 | Mito | ¥149 |
Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局 小売物価統計調査 · Surveyed items and specifications
Key facts
Sports drink costs ¥119.1 per unit in Japan as of September 2026 — the unweighted average of 47 surveyed cities, up 1.1% from a year earlier. Measured as an index, the official CPI for sports drink reads 121.1 (2020 = 100) in September 2026, up 1.7% year on year and up 22.0% over five years.
Sports drink sits in the food group of Japan's CPI basket, with 381 monthly observations from January 1995 to September 2026. The series peaked at 131.2 in December 1999 and bottomed at 97.4 in June 2022; the latest reading is -7.7% against that peak. Against ten years ago it is +20.5%.
Annual average index by year
| Year | Index | YoY % | Months |
|---|---|---|---|
| 2015 | 101.9 | +0.3% | 12 |
| 2016 | 101.0 | -0.9% | 12 |
| 2017 | 101.0 | 0.0% | 12 |
| 2018 | 100.8 | -0.2% | 12 |
| 2019 | 100.1 | -0.7% | 12 |
| 2020 | 100.0 | -0.1% | 12 |
| 2021 | 99.5 | -0.5% | 12 |
| 2022 | 100.4 | +0.9% | 12 |
| 2023 | 109.3 | +8.9% | 12 |
| 2024 | 112.1 | +2.6% | 12 |
| 2025 | 121.0 | +7.9% | 12 |
| 2026 | 120.5 | -0.4% | 9 |
Average of the monthly index values in each year (2020 = 100). Blank months are excluded.
Average retail price by month
| 2026-09 | ¥119.1 |
|---|---|
| 2026-08 | ¥115.5 |
| 2026-07 | ¥115.2 |
| 2026-06 | ¥118.3 |
| 2026-05 | ¥117.9 |
| 2026-04 | ¥120.9 |
| 2026-03 | ¥120.9 |
| 2026-02 | ¥120 |
| 2026-01 | ¥119.4 |
| 2025-12 | ¥121.6 |
| 2025-11 | ¥121.7 |
| 2025-10 | ¥120.4 |
| 2025-09 | ¥117.8 |
Frequently asked questions
- How much does sports drink cost in Japan?
- ¥119.1 per unit, as of September 2026 — the unweighted average of 47 surveyed cities in the government's retail price survey.
- Which Japanese city has the cheapest sports drink?
- Among the surveyed cities in September 2026, Aomori was cheapest at ¥100 and Mito the most expensive at ¥149.
- How much have sports drink prices changed in Japan over the past year?
- As of September 2026, +1.7% year on year, measured by Japan's official consumer price index (2020 = 100).
- How much have sports drink prices changed in Japan over the past five years?
- +22.0% compared with the same month five years earlier. The index now reads 121.1.
- When were sports drink prices in Japan at their highest?
- The series peaked at 131.2 in December 1999. The latest reading is -7.7% against that peak.
- What is the difference between the index and the yen price?
- This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局 消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).