How much does towel cost in Japan?

¥423 per sheet, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.

Which Japanese city has the cheapest towel?

Among the surveyed cities in September 2026, Saga was cheapest at ¥274 and Morioka the most expensive at ¥658.

How much have towel prices changed in Japan over the past year?

As of September 2026, -2.6% year on year, measured by Japan's official consumer price index (2020 = 100).

How much have towel prices changed in Japan over the past five years?

+8.8% compared with the same month five years earlier. The index now reads 108.1.

When were towel prices in Japan at their highest?

The series peaked at 112.6 in November 2025. The latest reading is -4.0% against that peak.

What is the difference between the index and the yen price?

This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Furniture & household · code 4361

Towel price in Japan

タオル

Average retail price

¥423per sheet-8.7% year on year

2026-09 · unweighted average of 81 surveyed cities

Surveyed specification: 〔素材〕綿１００％，無地，〔長さ〕８０～９０ｃｍ，〔重さ〕８０～１１０ｇ，１枚，普通品

Cheapest surveyed city: ¥274 Saga
Priciest surveyed city: ¥658 Morioka

Price in your city:

¥462per sheet+9.3% vs national average#35 cheapest of 52 cities

See all 52 cities, cheapest first

#	City	Price (JPY) · per sheet
1	Saga	¥274
2	Sapporo	¥327
3	Niigata	¥328
4	Hamamatsu	¥328
5	Kofu	¥330
6	Kumamoto	¥331
7	Fukuoka	¥333
8	Gifu	¥338
9	Naha	¥348
10	Sakai	¥348
11	Osaka	¥353
12	Wakayama	¥355
13	Okayama	¥355
14	Nara	¥363
15	Kagoshima	¥364
16	Mito	¥365
17	Sendai	¥382
18	Tottori	¥391
19	Akita	¥400
20	Kyoto	¥400
21	Toyama	¥401
22	Fukui	¥401
23	Matsue	¥401
24	Nagasaki	¥401
25	Kanazawa	¥402
26	Matsuyama	¥409
27	Kitakyushu	¥411
28	Aomori	¥418
29	Kochi	¥418
30	Otsu	¥438
31	Hiroshima	¥438
32	Yokohama	¥451
33	Nagoya	¥456
34	Chiba	¥460
35	Tokyo (23 wards)	¥462
36	Kawasaki	¥473
37	Yamaguchi	¥474
38	Takamatsu	¥475
39	Tsu	¥481
40	Saitama	¥487
41	Maebashi	¥493
42	Miyazaki	¥504
43	Tokushima	¥510
44	Fukushima	¥512
45	Shizuoka	¥524
46	Kobe	¥530
47	Yamagata	¥538
48	Sagamihara	¥538
49	Utsunomiya	¥543
50	Nagano	¥547
51	Oita	¥550
52	Morioka	¥658

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局小売物価統計調査 · Surveyed items and specifications

Key facts

Towel costs ¥423 per sheet in Japan as of September 2026 — the unweighted average of 81 surveyed cities, down 8.7% from a year earlier. Measured as an index, the official CPI for towel reads 108.1 (2020 = 100) in September 2026, down 2.6% year on year and up 8.8% over five years.

Towel sits in the furniture & household group of Japan's CPI basket, with 681 monthly observations from January 1970 to September 2026. The series peaked at 112.6 in November 2025 and bottomed at 25.6 in January 1970; the latest reading is -4.0% against that peak. Against ten years ago it is +17.1%.

Latest CPI

108.1

2026-09 (2020=100)

YoY %

-2.6%

5y change %

+8.8%

Change since 1970-01

+322.3%

Annual average index by year

Annual average consumer price index for Towel in Japan (2020 = 100)
Year	Index	YoY %	Months
2015	91.1	+2.9%	12
2016	92.2	+1.2%	12
2017	95.0	+3.0%	12
2018	97.2	+2.3%	12
2019	98.4	+1.2%	12
2020	100.0	+1.6%	12
2021	99.5	-0.5%	12
2022	100.6	+1.1%	12
2023	104.0	+3.4%	12
2024	108.7	+4.5%	12
2025	111.8	+2.9%	12
2026	108.9	-2.6%	9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09	¥423
2026-08	¥422
2026-07	¥425
2026-06	¥423
2026-05	¥424
2026-04	¥429
2026-03	¥446
2026-02	¥453
2026-01	¥462
2025-12	¥469
2025-11	¥470
2025-10	¥466
2025-09	¥463

Frequently asked questions

How much does towel cost in Japan?: ¥423 per sheet, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest towel?: Among the surveyed cities in September 2026, Saga was cheapest at ¥274 and Morioka the most expensive at ¥658.
How much have towel prices changed in Japan over the past year?: As of September 2026, -2.6% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have towel prices changed in Japan over the past five years?: +8.8% compared with the same month five years earlier. The index now reads 108.1.
When were towel prices in Japan at their highest?: The series peaked at 112.6 in November 2025. The latest reading is -4.0% against that peak.
What is the difference between the index and the yen price?: This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).