How much does sanitary napkin cost in Japan?

¥232 per 10 pieces, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.

Which Japanese city has the cheapest sanitary napkin?

Among the surveyed cities in September 2026, Kumamoto was cheapest at ¥191 and Tokushima the most expensive at ¥284.

How much have sanitary napkin prices changed in Japan over the past year?

As of September 2026, +7.7% year on year, measured by Japan's official consumer price index (2020 = 100).

How much have sanitary napkin prices changed in Japan over the past five years?

+37.2% compared with the same month five years earlier. The index now reads 134.3.

When were sanitary napkin prices in Japan at their highest?

The series peaked at 154.3 in April 1989. The latest reading is -13.0% against that peak.

What is the difference between the index and the yen price?

This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Medical care · code 6101

Sanitary napkin price in Japan

生理用ナプキン

Average retail price

¥232per 10 pieces+7.0% year on year

2026-09 · unweighted average of 81 surveyed cities

Surveyed specification: 昼用，〔長さ〕２２．５～２３ｃｍ，羽つき，２０～２４個入り，「ソフィはだおもい」又は「ロリエしあわせ素肌」

Cheapest surveyed city: ¥191 Kumamoto
Priciest surveyed city: ¥284 Tokushima

Price in your city:

¥238per 10 pieces+2.4% vs national average#41 cheapest of 52 cities

See all 52 cities, cheapest first

#	City	Price (JPY) · per 10 pieces
1	Kumamoto	¥191
2	Utsunomiya	¥198
3	Morioka	¥204
4	Kanazawa	¥213
5	Oita	¥213
6	Miyazaki	¥214
7	Fukuoka	¥216
8	Yamaguchi	¥219
9	Kitakyushu	¥219
10	Niigata	¥220
11	Nagasaki	¥220
12	Sakai	¥220
13	Kobe	¥221
14	Otsu	¥223
15	Wakayama	¥223
16	Takamatsu	¥223
17	Kagoshima	¥223
18	Nagano	¥225
19	Hiroshima	¥225
20	Hamamatsu	¥225
21	Kawasaki	¥226
22	Fukushima	¥227
23	Kyoto	¥227
24	Kochi	¥228
25	Kofu	¥229
26	Yokohama	¥230
27	Gifu	¥230
28	Sapporo	¥231
29	Yamagata	¥231
30	Tottori	¥231
31	Toyama	¥232
32	Chiba	¥233
33	Nagoya	¥234
34	Nara	¥234
35	Maebashi	¥235
36	Tsu	¥235
37	Sagamihara	¥235
38	Sendai	¥236
39	Akita	¥237
40	Saga	¥237
41	Tokyo (23 wards)	¥238
42	Osaka	¥238
43	Naha	¥239
44	Saitama	¥241
45	Mito	¥242
46	Okayama	¥242
47	Matsuyama	¥245
48	Fukui	¥247
49	Shizuoka	¥249
50	Matsue	¥259
51	Aomori	¥279
52	Tokushima	¥284

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局小売物価統計調査 · Surveyed items and specifications

Key facts

Sanitary napkin costs ¥232 per 10 pieces in Japan as of September 2026 — the unweighted average of 81 surveyed cities, up 7.0% from a year earlier. Measured as an index, the official CPI for sanitary napkin reads 134.3 (2020 = 100) in September 2026, up 7.7% year on year and up 37.2% over five years.

Sanitary napkin sits in the medical care group of Japan's CPI basket, with 681 monthly observations from January 1970 to September 2026. The series peaked at 154.3 in April 1989 and bottomed at 58.9 in January 1970; the latest reading is -13.0% against that peak. Against ten years ago it is +32.4%.

Latest CPI

134.3

2026-09 (2020=100)

YoY %

+7.7%

5y change %

+37.2%

Change since 1970-01

+128.0%

Annual average index by year

Annual average consumer price index for Sanitary napkin in Japan (2020 = 100)
Year	Index	YoY %	Months
2015	100.6	+1.2%	12
2016	100.7	+0.1%	12
2017	100.3	-0.4%	12
2018	98.9	-1.4%	12
2019	99.7	+0.8%	12
2020	100.0	+0.3%	12
2021	98.6	-1.4%	12
2022	97.9	-0.7%	12
2023	113.4	+15.8%	12
2024	123.9	+9.3%	12
2025	124.6	+0.6%	12
2026	127.0	+1.9%	9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09	¥232
2026-08	¥229
2026-07	¥228
2026-06	¥216
2026-05	¥216
2026-04	¥214
2026-03	¥214
2026-02	¥215
2026-01	¥217
2025-12	¥217
2025-11	¥217
2025-10	¥215
2025-09	¥217

Frequently asked questions

How much does sanitary napkin cost in Japan?: ¥232 per 10 pieces, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest sanitary napkin?: Among the surveyed cities in September 2026, Kumamoto was cheapest at ¥191 and Tokushima the most expensive at ¥284.
How much have sanitary napkin prices changed in Japan over the past year?: As of September 2026, +7.7% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have sanitary napkin prices changed in Japan over the past five years?: +37.2% compared with the same month five years earlier. The index now reads 134.3.
When were sanitary napkin prices in Japan at their highest?: The series peaked at 154.3 in April 1989. The latest reading is -13.0% against that peak.
What is the difference between the index and the yen price?: This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).