How much does doll cost in Japan?

¥3,350 per set, as of September 2026 — the unweighted average of 47 surveyed cities in the government's retail price survey.

Which Japanese city has the cheapest doll?

Among the surveyed cities in September 2026, Gifu was cheapest at ¥2,695 and Naha the most expensive at ¥3,864.

How much have doll prices changed in Japan over the past year?

As of September 2026, +1.1% year on year, measured by Japan's official consumer price index (2020 = 100).

How much have doll prices changed in Japan over the past five years?

+15.1% compared with the same month five years earlier. The index now reads 114.9.

When were doll prices in Japan at their highest?

The series peaked at 122.4 in May 1993. The latest reading is -6.1% against that peak.

What is the difference between the index and the yen price?

This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Culture & recreation · code 9151

Doll price in Japan

人形

Average retail price

¥3,350per set+0.9% year on year

2026-09 · unweighted average of 47 surveyed cities

Surveyed specification: コレクション人形，「シルバニアファミリーファミリーセット（お父さん，お母さん，男の子，女の子）」

Cheapest surveyed city: ¥2,695 Gifu
Priciest surveyed city: ¥3,864 Naha

Price in your city:

¥3,128per set-6.6% vs national average#13 cheapest of 47 cities

See all 47 cities, cheapest first

#	City	Price (JPY) · per set
1	Gifu	¥2,695
2	Fukushima	¥2,856
3	Otsu	¥2,880
4	Kofu	¥2,885
5	Hiroshima	¥2,905
6	Kumamoto	¥2,960
7	Kobe	¥2,995
8	Utsunomiya	¥3,055
9	Nagano	¥3,055
10	Niigata	¥3,058
11	Nara	¥3,061
12	Aomori	¥3,110
13	Tokyo (23 wards)	¥3,128
14	Saga	¥3,129
15	Akita	¥3,134
16	Maebashi	¥3,169
17	Morioka	¥3,189
18	Matsue	¥3,189
19	Sendai	¥3,229
20	Wakayama	¥3,280
21	Fukui	¥3,288
22	Okayama	¥3,330
23	Osaka	¥3,353
24	Chiba	¥3,388
25	Yamagata	¥3,498
26	Yamaguchi	¥3,499
27	Kagoshima	¥3,502
28	Yokohama	¥3,549
29	Shizuoka	¥3,549
30	Tsu	¥3,549
31	Takamatsu	¥3,549
32	Saitama	¥3,550
33	Nagoya	¥3,553
34	Kyoto	¥3,553
35	Kanazawa	¥3,597
36	Mito	¥3,599
37	Matsuyama	¥3,599
38	Fukuoka	¥3,600
39	Nagasaki	¥3,600
40	Oita	¥3,600
41	Tottori	¥3,604
42	Tokushima	¥3,702
43	Miyazaki	¥3,714
44	Sapporo	¥3,718
45	Toyama	¥3,797
46	Kochi	¥3,798
47	Naha	¥3,864

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局小売物価統計調査 · Surveyed items and specifications

Key facts

Doll costs ¥3,350 per set in Japan as of September 2026 — the unweighted average of 47 surveyed cities, up 0.9% from a year earlier. Measured as an index, the official CPI for doll reads 114.9 (2020 = 100) in September 2026, up 1.1% year on year and up 15.1% over five years.

Doll sits in the culture & recreation group of Japan's CPI basket, with 681 monthly observations from January 1970 to September 2026. The series peaked at 122.4 in May 1993 and bottomed at 54.3 in January 1970; the latest reading is -6.1% against that peak. Against ten years ago it is +15.5%.

Latest CPI

114.9

2026-09 (2020=100)

YoY %

+1.1%

5y change %

+15.1%

Change since 1970-01

+111.6%

Annual average index by year

Annual average consumer price index for Doll in Japan (2020 = 100)
Year	Index	YoY %	Months
2015	99.5	0.0%	12
2016	98.9	-0.6%	12
2017	98.6	-0.3%	12
2018	98.6	0.0%	12
2019	99.0	+0.4%	12
2020	100.0	+1.0%	12
2021	99.9	-0.1%	12
2022	99.1	-0.8%	12
2023	104.9	+5.9%	12
2024	110.3	+5.1%	12
2025	113.5	+2.9%	12
2026	114.2	+0.6%	9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09	¥3,350
2026-08	¥3,300
2026-07	¥3,340
2026-06	¥3,337
2026-05	¥3,319
2026-04	¥3,311
2026-03	¥3,324
2026-02	¥3,340
2026-01	¥3,328
2025-12	¥3,327
2025-11	¥3,326
2025-10	¥3,318
2025-09	¥3,322

Frequently asked questions

How much does doll cost in Japan?: ¥3,350 per set, as of September 2026 — the unweighted average of 47 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest doll?: Among the surveyed cities in September 2026, Gifu was cheapest at ¥2,695 and Naha the most expensive at ¥3,864.
How much have doll prices changed in Japan over the past year?: As of September 2026, +1.1% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have doll prices changed in Japan over the past five years?: +15.1% compared with the same month five years earlier. The index now reads 114.9.
When were doll prices in Japan at their highest?: The series peaked at 122.4 in May 1993. The latest reading is -6.1% against that peak.
What is the difference between the index and the yen price?: This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).