Video rental fee
Average retail price
- Cheapest surveyed city
- ¥110 Fukushima
- Priciest surveyed city
- ¥233 Hiroshima
Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局 小売物価統計調査 · Surveyed items and specifications
Key facts
Video rental fee costs ¥140.3 per unit in Japan as of August 2026 — the unweighted average of 46 surveyed cities, up 3.2% from a year earlier. Measured as an index, the official CPI for video rental fee reads 121.1 (2020 = 100) in August 2026, up 7.2% year on year and up 19.5% over five years.
Video rental fee sits in the culture & recreation group of Japan's CPI basket, with 440 monthly observations from January 1990 to August 2026. The series peaked at 194.7 in April 1994 and bottomed at 89.5 in December 2012; the latest reading is -37.8% against that peak. Against ten years ago it is +29.7%.
Annual average index by year
| Year | Index | YoY % | Months |
|---|---|---|---|
| 2015 | 97.6 | +0.3% | 12 |
| 2016 | 93.9 | -3.8% | 12 |
| 2017 | 93.6 | -0.3% | 12 |
| 2018 | 94.4 | +0.9% | 12 |
| 2019 | 97.1 | +2.9% | 12 |
| 2020 | 100.0 | +3.0% | 12 |
| 2021 | 101.7 | +1.7% | 12 |
| 2022 | 103.5 | +1.8% | 12 |
| 2023 | 106.7 | +3.1% | 12 |
| 2024 | 109.1 | +2.2% | 12 |
| 2025 | 112.3 | +2.9% | 12 |
| 2026 | 117.8 | +4.9% | 8 |
Average of the monthly index values in each year (2020 = 100). Blank months are excluded.
Average retail price by month
| 2026-08 | ¥140.3 |
|---|---|
| 2026-07 | ¥140.3 |
| 2026-06 | ¥140.4 |
| 2026-05 | ¥140.3 |
| 2026-04 | ¥138.9 |
| 2026-03 | ¥136 |
| 2026-02 | ¥135.5 |
| 2026-01 | ¥135.7 |
| 2025-12 | ¥135.7 |
| 2025-11 | ¥135.7 |
| 2025-10 | ¥135.5 |
| 2025-09 | ¥136 |
| 2025-08 | ¥136 |
Frequently asked questions
- How much does video rental fee cost in Japan?
- ¥140.3 per unit, as of August 2026 — the unweighted average of 46 surveyed cities in the government's retail price survey.
- Which Japanese city has the cheapest video rental fee?
- Among the surveyed cities in August 2026, Fukushima was cheapest at ¥110 and Hiroshima the most expensive at ¥233.
- How much have video rental fee prices changed in Japan over the past year?
- As of August 2026, +7.2% year on year, measured by Japan's official consumer price index (2020 = 100).
- How much have video rental fee prices changed in Japan over the past five years?
- +19.5% compared with the same month five years earlier. The index now reads 121.1.
- When were video rental fee prices in Japan at their highest?
- The series peaked at 194.7 in April 1994. The latest reading is -37.8% against that peak.
- What is the difference between the index and the yen price?
- This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局 消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).