How much does video rental fee cost in Japan?

¥140.5 per unit, as of September 2026 — the unweighted average of 46 surveyed cities in the government's retail price survey.

Which Japanese city has the cheapest video rental fee?

Among the surveyed cities in September 2026, Fukushima was cheapest at ¥110 and Hiroshima the most expensive at ¥233.

How much have video rental fee prices changed in Japan over the past year?

As of September 2026, +7.2% year on year, measured by Japan's official consumer price index (2020 = 100).

How much have video rental fee prices changed in Japan over the past five years?

+19.5% compared with the same month five years earlier. The index now reads 121.1.

When were video rental fee prices in Japan at their highest?

The series peaked at 194.7 in April 1994. The latest reading is -37.8% against that peak.

What is the difference between the index and the yen price?

This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Culture & recreation · code 9391

Video rental fee price in Japan

ビデオソフトレンタル料

Average retail price

¥140.5per unit+3.3% year on year

2026-09 · unweighted average of 46 surveyed cities

Surveyed specification: ＤＶＤビデオ，旧作，洋画，７泊８日

Cheapest surveyed city: ¥110 Fukushima
Priciest surveyed city: ¥233 Hiroshima

Price in your city:

¥186per unit+32.4% vs national average#42 cheapest of 46 cities

See all 46 cities, cheapest first

#	City	Price (JPY) · per unit
1	Fukushima	¥110
2	Utsunomiya	¥110
3	Nagasaki	¥110
4	Kumamoto	¥110
5	Oita	¥110
6	Takamatsu	¥113
7	Morioka	¥114
8	Miyazaki	¥114
9	Chiba	¥116
10	Matsue	¥116
11	Akita	¥117
12	Gifu	¥117
13	Matsuyama	¥117
14	Sapporo	¥118
15	Yamagata	¥121
16	Kanazawa	¥121
17	Nagoya	¥121
18	Tsu	¥121
19	Saga	¥121
20	Fukui	¥127
21	Kagoshima	¥127
22	Aomori	¥128
23	Kochi	¥130
24	Kobe	¥131
25	Tokushima	¥131
26	Tottori	¥132
27	Fukuoka	¥133
28	Shizuoka	¥137
29	Mito	¥140
30	Kyoto	¥140
31	Yamaguchi	¥141
32	Okayama	¥143
33	Osaka	¥147
34	Nara	¥156
35	Naha	¥158
36	Toyama	¥164
37	Otsu	¥169
38	Maebashi	¥170
39	Nagano	¥172
40	Saitama	¥179
41	Yokohama	¥183
42	Tokyo (23 wards)	¥186
43	Sendai	¥188
44	Niigata	¥209
45	Wakayama	¥211
46	Hiroshima	¥233

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局小売物価統計調査 · Surveyed items and specifications

Key facts

Video rental fee costs ¥140.5 per unit in Japan as of September 2026 — the unweighted average of 46 surveyed cities, up 3.3% from a year earlier. Measured as an index, the official CPI for video rental fee reads 121.1 (2020 = 100) in September 2026, up 7.2% year on year and up 19.5% over five years.

Video rental fee sits in the culture & recreation group of Japan's CPI basket, with 441 monthly observations from January 1990 to September 2026. The series peaked at 194.7 in April 1994 and bottomed at 89.5 in December 2012; the latest reading is -37.8% against that peak. Against ten years ago it is +29.4%.

Latest CPI

121.1

2026-09 (2020=100)

YoY %

+7.2%

5y change %

+19.5%

Change since 1990-01

-35.7%

Annual average index by year

Annual average consumer price index for Video rental fee in Japan (2020 = 100)
Year	Index	YoY %	Months
2015	97.6	+0.3%	12
2016	93.9	-3.8%	12
2017	93.6	-0.3%	12
2018	94.4	+0.9%	12
2019	97.1	+2.9%	12
2020	100.0	+3.0%	12
2021	101.7	+1.7%	12
2022	103.5	+1.8%	12
2023	106.7	+3.1%	12
2024	109.1	+2.2%	12
2025	112.3	+2.9%	12
2026	118.1	+5.2%	9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09	¥140.5
2026-08	¥140.3
2026-07	¥140.3
2026-06	¥140.4
2026-05	¥140.3
2026-04	¥138.9
2026-03	¥136
2026-02	¥135.5
2026-01	¥135.7
2025-12	¥135.7
2025-11	¥135.7
2025-10	¥135.5
2025-09	¥136

Frequently asked questions

How much does video rental fee cost in Japan?: ¥140.5 per unit, as of September 2026 — the unweighted average of 46 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest video rental fee?: Among the surveyed cities in September 2026, Fukushima was cheapest at ¥110 and Hiroshima the most expensive at ¥233.
How much have video rental fee prices changed in Japan over the past year?: As of September 2026, +7.2% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have video rental fee prices changed in Japan over the past five years?: +19.5% compared with the same month five years earlier. The index now reads 121.1.
When were video rental fee prices in Japan at their highest?: The series peaked at 194.7 in April 1994. The latest reading is -37.8% against that peak.
What is the difference between the index and the yen price?: This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).