Cost of Living in Matsuyama, Japan (2026-09)
Overview
Matsuyama is a prefectural capital in the Shikoku region of Japan. Population about 510,000. The latest overall CPI (2026-09) stands at 113.2 on a 2020 = 100 base, +2.1% year on year and +13.5% over the past 5 years. Prices have risen less than the national index (114.5) since 2020. Comparing actual prices of 24 everyday items, Matsuyama is +3.2% versus the national average, #12 most expensive of the 52 cities tracked here.
What to know
Shikoku region · prefectural capital (e-Stat area code 38A01)
Overall 113.2 · YoY +2.1% · 5y +13.5% · everyday prices #12 highest of 52
Open the calculator to estimate a monthly budget for this city in your home currency.
Since 2020, prices have risen most for food (130.0) and household goods (127.2) and least for education (77.6) and housing (102.5) (index, 2020 = 100). The latest +2.1% year-on-year reading is cooling relative to the +2.7% annual average of the past 5 years. Because category weights such as housing and food shape what living here actually feels like, use the chart and table below to follow the trajectory.
Prices of everyday items in Matsuyama
In Matsuyama, 10 of 24 everyday items cost less than the national average. Notably cheaper: Curry rice (dining out) (-18.6%), Dry cleaning (standard) (-9.3%), Toilet paper (-4.4%). Pricier: Banana (+27.6%), Milk (+27.6%), Cabbage (+18.5%).
| Item | Price in Matsuyama | vs national average | Rank (cheapest first) |
|---|---|---|---|
| Rice (standard) | ¥3,839per pack | +4.5% | 37 / 52 |
| Bread (loaf) | ¥533per kg | -2.9% | 19 / 52 |
| Eggs (chicken) | ¥340per pack | +7.4% | 47 / 52 |
| Milk | ¥340per unit | +27.6% | 51 / 52 |
| Chicken | ¥154per 100 g | -3.6% | 22 / 52 |
| Pork (domestic) | ¥310per 100 g | +1.4% | 25 / 52 |
| Beef (domestic) | ¥942per 100 g | +2.3% | 29 / 52 |
| Cabbage | ¥229per kg | +18.5% | 43 / 52 |
| Onion | ¥348per kg | +7.5% | 41 / 52 |
| Potato | ¥532per kg | +12.6% | 45 / 52 |
| Tomato | ¥997per kg | +7.2% | 36 / 52 |
| Banana | ¥476per kg | +27.6% | 52 / 52 |
| Tofu | ¥307per kg | +2.1% | 31 / 52 |
| Cup noodles | ¥200per piece | +5.5% | 39 / 52 |
| Beer | ¥1,130per pack | -3.4% | 3 / 52 |
| Ramen (dining out) | ¥727per serving | -3.1% | 18 / 52 |
| Curry rice (dining out) | ¥683per plate | -18.6% | 1 / 52 |
| Hamburger (fast food) | ¥293per piece | +5.4% | 40 / 47 |
| Coffee (cafe, standard) | ¥347per serving | -4.4% | 8 / 47 |
| Toilet paper | ¥940per 1,000 m | -4.4% | 9 / 52 |
| Laundry detergent | ¥592per kg | +0.2% | 31 / 52 |
| Dry cleaning (standard) | ¥1,520per garment | -9.3% | 17 / 52 |
| Gasoline | ¥170per L | -1.3% | 12 / 52 |
| Haircut fee | ¥4,363per visit | -1.7% | 20 / 47 |
Average retail prices for 2026-09 from the Statistics Bureau's Retail Price Survey. The national average is a simple average of the surveyed cities, not a weighted one; ranks compare the cities covered on this site. Browse all item prices →
5-year price trend
Latest CPI by category (2020 = 100)
| Category | CPI (2026-09) |
|---|---|
| Food | 130.0 |
| Housing | 102.5 |
| Utilities (fuel & water) | 110.9 |
| Furniture & household | 127.2 |
| Clothing & footwear | 119.5 |
| Medical care | 106.7 |
| Transport & communication | 103.4 |
| Education | 77.6 |
| Culture & recreation | 119.6 |
| Miscellaneous | 106.7 |
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Compare the cost of living in Matsuyama with local pay
Average salary in the prefecture around Matsuyama, by age, gender and company sizejpsalary / MHLW Basic Survey on Wage Structure