Culture & recreation · code 9140

Athletic shoes

競技用靴

Average retail price

¥16,436per pair+7.3% year on year
2026-08 · unweighted average of 47 surveyed cities
Surveyed specification: ランニングシューズ(マラソン用),大人用,〔サイズ〕24.0~27.0cm,中級品,「ナイキ」,「アディダス」,「アシックス」又は「ミズノ」
Cheapest surveyed city
¥5,489 Otsu
Priciest surveyed city
¥17,600 Naha

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局 小売物価統計調査 · Surveyed items and specifications

Key facts

Athletic shoes costs ¥16,436 per pair in Japan as of August 2026 — the unweighted average of 47 surveyed cities, up 7.3% from a year earlier. Measured as an index, the official CPI for athletic shoes reads 130.8 (2020 = 100) in August 2026, up 5.5% year on year and up 23.7% over five years.

Athletic shoes sits in the culture & recreation group of Japan's CPI basket, with 140 monthly observations from January 2015 to August 2026. The series peaked at 130.8 in August 2026 and bottomed at 82.9 in December 2018; the latest reading is at its highest recorded level. Against ten years ago it is +40.9%.

Latest CPI
130.8
2026-08 (2020=100)
YoY %
+5.5%
5y change %
+23.7%
Change since 2015-01
+39.7%

Annual average index by year

Annual average consumer price index for Athletic shoes in Japan (2020 = 100)
YearIndexYoY %Months
201592.112
201693.6+1.6%12
201794.3+0.7%12
201890.2-4.3%12
201992.1+2.1%12
2020100.0+8.6%12
2021105.9+5.9%12
2022104.6-1.2%12
2023112.7+7.7%12
2024118.7+5.3%12
2025124.0+4.5%12
2026123.1-0.7%8

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-08¥16,436
2026-07¥15,711
2026-06¥15,847
2026-05¥15,289
2026-04¥15,169
2026-03¥14,806
2026-02¥15,269
2026-01¥15,154
2025-12¥15,891
2025-11¥15,868
2025-10¥15,785
2025-09¥15,478
2025-08¥15,313

Frequently asked questions

How much does athletic shoes cost in Japan?
¥16,436 per pair, as of August 2026 — the unweighted average of 47 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest athletic shoes?
Among the surveyed cities in August 2026, Otsu was cheapest at ¥5,489 and Naha the most expensive at ¥17,600.
How much have athletic shoes prices changed in Japan over the past year?
As of August 2026, +5.5% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have athletic shoes prices changed in Japan over the past five years?
+23.7% compared with the same month five years earlier. The index now reads 130.8.
When were athletic shoes prices in Japan at their highest?
Right now. The latest month, August 2026, is the highest reading in the series at 130.8 — a record high since the series began.
What is the difference between the index and the yen price?
This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局 消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

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