jpcost
Culture & recreation · code 9140

Athletic shoes price in Japan

競技用靴

Average retail price

¥16,745per pair+8.2% year on year
2026-09 · unweighted average of 47 surveyed cities
Surveyed specification: ランニングシューズ(マラソン用),大人用,〔サイズ〕24.0~27.0cm,中級品,「ナイキ」,「アディダス」,「アシックス」又は「ミズノ」
Cheapest surveyed city
¥7,689 Otsu
Priciest surveyed city
¥18,150 Sendai
¥16,793per pair+0.3% vs national average#13 cheapest of 47 cities
See all 47 cities, cheapest first
#CityPrice (JPY) · per pair
1Otsu¥7,689
2Tsu¥14,190
3Saga¥14,245
4Saitama¥14,300
5Mito¥14,795
6Kumamoto¥14,795
7Yamagata¥14,960
8Nagoya¥15,400
9Kochi¥15,895
10Tottori¥15,950
11Kofu¥16,225
12Morioka¥16,775
13Tokyo (23 wards)¥16,793
14Osaka¥16,967
15Yokohama¥17,050
16Gifu¥17,050
17Tokushima¥17,050
18Matsuyama¥17,050
19Nagasaki¥17,050
20Miyazaki¥17,050
21Sapporo¥17,600
22Aomori¥17,600
23Akita¥17,600
24Fukushima¥17,600
25Utsunomiya¥17,600
26Maebashi¥17,600
27Chiba¥17,600
28Niigata¥17,600
29Toyama¥17,600
30Kanazawa¥17,600
31Fukui¥17,600
32Nagano¥17,600
33Shizuoka¥17,600
34Kyoto¥17,600
35Kobe¥17,600
36Nara¥17,600
37Wakayama¥17,600
38Matsue¥17,600
39Okayama¥17,600
40Hiroshima¥17,600
41Yamaguchi¥17,600
42Takamatsu¥17,600
43Fukuoka¥17,600
44Oita¥17,600
45Kagoshima¥17,600
46Naha¥17,600
47Sendai¥18,150

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局 小売物価統計調査 · Surveyed items and specifications

Key facts

Athletic shoes costs ¥16,745 per pair in Japan as of September 2026 — the unweighted average of 47 surveyed cities, up 8.2% from a year earlier. Measured as an index, the official CPI for athletic shoes reads 133.6 (2020 = 100) in September 2026, up 7.2% year on year and up 25.7% over five years.

Athletic shoes sits in the culture & recreation group of Japan's CPI basket, with 141 monthly observations from January 2015 to September 2026. The series peaked at 133.6 in September 2026 and bottomed at 82.9 in December 2018; the latest reading is at its highest recorded level. Against ten years ago it is +41.8%.

Latest CPI
133.6
2026-09 (2020=100)
YoY %
+7.2%
5y change %
+25.7%
Change since 2015-01
+42.7%

Annual average index by year

Annual average consumer price index for Athletic shoes in Japan (2020 = 100)
YearIndexYoY %Months
201592.1—12
201693.6+1.6%12
201794.3+0.7%12
201890.2-4.3%12
201992.1+2.1%12
2020100.0+8.6%12
2021105.9+5.9%12
2022104.6-1.2%12
2023112.7+7.7%12
2024118.7+5.3%12
2025124.0+4.5%12
2026124.3+0.2%9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09¥16,745
2026-08¥16,436
2026-07¥15,711
2026-06¥15,847
2026-05¥15,289
2026-04¥15,169
2026-03¥14,806
2026-02¥15,269
2026-01¥15,154
2025-12¥15,891
2025-11¥15,868
2025-10¥15,785
2025-09¥15,478

Frequently asked questions

How much does athletic shoes cost in Japan?
¥16,745 per pair, as of September 2026 — the unweighted average of 47 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest athletic shoes?
Among the surveyed cities in September 2026, Otsu was cheapest at ¥7,689 and Sendai the most expensive at ¥18,150.
How much have athletic shoes prices changed in Japan over the past year?
As of September 2026, +7.2% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have athletic shoes prices changed in Japan over the past five years?
+25.7% compared with the same month five years earlier. The index now reads 133.6.
When were athletic shoes prices in Japan at their highest?
Right now. The latest month, September 2026, is the highest reading in the series at 133.6 — a record high since the series began.
What is the difference between the index and the yen price?
This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局 消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Other items in this category