How much does toothpaste cost in Japan?

¥166.6 per 100 g, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.

Which Japanese city has the cheapest toothpaste?

Among the surveyed cities in September 2026, Fuji was cheapest at ¥128 and Otsu the most expensive at ¥222.

How much have toothpaste prices changed in Japan over the past year?

As of September 2026, +7.2% year on year, measured by Japan's official consumer price index (2020 = 100).

How much have toothpaste prices changed in Japan over the past five years?

+14.9% compared with the same month five years earlier. The index now reads 116.5.

When were toothpaste prices in Japan at their highest?

The series peaked at 133.3 in July 1983. The latest reading is -12.6% against that peak.

What is the difference between the index and the yen price?

This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Miscellaneous · code 9623

Toothpaste price in Japan

歯磨き

Average retail price

¥166.6per 100 g+8.3% year on year

2026-09 · unweighted average of 81 surveyed cities

Surveyed specification: 練り歯磨き，内容量１２０～１４３ｇ入り，「クリニカハミガキ」又は「クリアクリーン」

Cheapest surveyed city: ¥128 Fuji
Priciest surveyed city: ¥222 Otsu

Price in your city:

¥163per 100 g-2.2% vs national average#21 cheapest of 52 cities

See all 52 cities, cheapest first

#	City	Price (JPY) · per 100 g
1	Shizuoka	¥129
2	Kagoshima	¥136
3	Chiba	¥148
4	Kawasaki	¥148
5	Oita	¥152
6	Matsue	¥155
7	Utsunomiya	¥156
8	Matsuyama	¥156
9	Miyazaki	¥157
10	Sapporo	¥158
11	Mito	¥158
12	Saitama	¥159
13	Yokohama	¥159
14	Toyama	¥159
15	Sakai	¥159
16	Kitakyushu	¥159
17	Saga	¥160
18	Sendai	¥162
19	Takamatsu	¥162
20	Nagasaki	¥162
21	Tokyo (23 wards)	¥163
22	Akita	¥163
23	Sagamihara	¥163
24	Aomori	¥164
25	Kochi	¥164
26	Maebashi	¥166
27	Hamamatsu	¥166
28	Kofu	¥167
29	Hiroshima	¥167
30	Kyoto	¥169
31	Okayama	¥169
32	Naha	¥169
33	Yamaguchi	¥172
34	Fukuoka	¥173
35	Fukushima	¥175
36	Fukui	¥175
37	Nara	¥175
38	Tottori	¥175
39	Nagano	¥177
40	Osaka	¥179
41	Gifu	¥181
42	Nagoya	¥182
43	Tokushima	¥182
44	Tsu	¥184
45	Morioka	¥189
46	Wakayama	¥189
47	Yamagata	¥190
48	Kumamoto	¥191
49	Niigata	¥196
50	Kobe	¥196
51	Kanazawa	¥208
52	Otsu	¥222

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局小売物価統計調査 · Surveyed items and specifications

Key facts

Toothpaste costs ¥166.6 per 100 g in Japan as of September 2026 — the unweighted average of 81 surveyed cities, up 8.3% from a year earlier. Measured as an index, the official CPI for toothpaste reads 116.5 (2020 = 100) in September 2026, up 7.2% year on year and up 14.9% over five years.

Toothpaste sits in the miscellaneous group of Japan's CPI basket, with 681 monthly observations from January 1970 to September 2026. The series peaked at 133.3 in July 1983 and bottomed at 93.2 in January 2013; the latest reading is -12.6% against that peak. Against ten years ago it is +16.9%.

Latest CPI

116.5

2026-09 (2020=100)

YoY %

+7.2%

5y change %

+14.9%

Change since 1970-01

+13.4%

Annual average index by year

Annual average consumer price index for Toothpaste in Japan (2020 = 100)
Year	Index	YoY %	Months
2015	102.1	+0.3%	12
2016	101.1	-1.0%	12
2017	99.0	-2.1%	12
2018	99.7	+0.7%	12
2019	99.3	-0.4%	12
2020	100.0	+0.7%	12
2021	101.0	+1.0%	12
2022	101.7	+0.7%	12
2023	108.8	+7.0%	12
2024	108.8	0.0%	12
2025	108.4	-0.4%	12
2026	109.8	+1.3%	9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09	¥166.6
2026-08	¥163.2
2026-07	¥155.4
2026-06	¥154
2026-05	¥152.5
2026-04	¥151
2026-03	¥151.6
2026-02	¥154.3
2026-01	¥154.3
2025-12	¥151.7
2025-11	¥152.1
2025-10	¥154.1
2025-09	¥153.8

Frequently asked questions

How much does toothpaste cost in Japan?: ¥166.6 per 100 g, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest toothpaste?: Among the surveyed cities in September 2026, Fuji was cheapest at ¥128 and Otsu the most expensive at ¥222.
How much have toothpaste prices changed in Japan over the past year?: As of September 2026, +7.2% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have toothpaste prices changed in Japan over the past five years?: +14.9% compared with the same month five years earlier. The index now reads 116.5.
When were toothpaste prices in Japan at their highest?: The series peaked at 133.3 in July 1983. The latest reading is -12.6% against that peak.
What is the difference between the index and the yen price?: This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).