How much does toothbrush cost in Japan?

¥123.2 per unit, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.

Which Japanese city has the cheapest toothbrush?

Among the surveyed cities in September 2026, Saga was cheapest at ¥89 and Naha the most expensive at ¥181.

How much have toothbrush prices changed in Japan over the past year?

As of September 2026, -0.9% year on year, measured by Japan's official consumer price index (2020 = 100).

How much have toothbrush prices changed in Japan over the past five years?

+14.9% compared with the same month five years earlier. The index now reads 117.1.

When were toothbrush prices in Japan at their highest?

The series peaked at 129.0 in September 2002. The latest reading is -9.2% against that peak.

What is the difference between the index and the yen price?

This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).

Miscellaneous · code 9611

Toothbrush price in Japan

歯ブラシ

Average retail price

¥123.2per unit-0.9% year on year

2026-09 · unweighted average of 81 surveyed cities

Surveyed specification: ナイロン毛，大人用，「ビトイーンライオン」

Cheapest surveyed city: ¥89 Saga
Priciest surveyed city: ¥181 Naha

Price in your city:

¥134per unit+8.8% vs national average#41 cheapest of 52 cities

See all 52 cities, cheapest first

#	City	Price (JPY) · per unit
1	Saga	¥89
2	Mito	¥96
3	Sapporo	¥102
4	Aomori	¥102
5	Fukushima	¥102
6	Nagoya	¥102
7	Oita	¥102
8	Shizuoka	¥107
9	Hiroshima	¥107
10	Kagoshima	¥107
11	Toyama	¥108
12	Gifu	¥108
13	Sakai	¥108
14	Saitama	¥113
15	Miyazaki	¥113
16	Sagamihara	¥113
17	Osaka	¥115
18	Akita	¥117
19	Nara	¥118
20	Matsuyama	¥118
21	Maebashi	¥119
22	Matsue	¥119
23	Sendai	¥121
24	Chiba	¥123
25	Morioka	¥124
26	Yamagata	¥124
27	Utsunomiya	¥124
28	Yamaguchi	¥124
29	Kochi	¥124
30	Tsu	¥126
31	Niigata	¥130
32	Otsu	¥130
33	Kobe	¥130
34	Wakayama	¥130
35	Okayama	¥130
36	Tokushima	¥130
37	Hamamatsu	¥130
38	Kyoto	¥131
39	Kumamoto	¥131
40	Kofu	¥133
41	Tokyo (23 wards)	¥134
42	Yokohama	¥135
43	Takamatsu	¥135
44	Fukuoka	¥135
45	Kitakyushu	¥135
46	Fukui	¥141
47	Nagano	¥142
48	Kanazawa	¥147
49	Nagasaki	¥148
50	Tottori	¥152
51	Kawasaki	¥152
52	Naha	¥181

Retail price survey conducted by the Statistics Bureau of Japan. This is a survey average, not a shop price — actual prices vary by store. 総務省統計局小売物価統計調査 · Surveyed items and specifications

Key facts

Toothbrush costs ¥123.2 per unit in Japan as of September 2026 — the unweighted average of 81 surveyed cities, down 0.9% from a year earlier. Measured as an index, the official CPI for toothbrush reads 117.1 (2020 = 100) in September 2026, down 0.9% year on year and up 14.9% over five years.

Toothbrush sits in the miscellaneous group of Japan's CPI basket, with 681 monthly observations from January 1970 to September 2026. The series peaked at 129.0 in September 2002 and bottomed at 86.0 in January 1970; the latest reading is -9.2% against that peak. Against ten years ago it is +18.8%.

Latest CPI

117.1

2026-09 (2020=100)

YoY %

-0.9%

5y change %

+14.9%

Change since 1970-01

+36.2%

Annual average index by year

Annual average consumer price index for Toothbrush in Japan (2020 = 100)
Year	Index	YoY %	Months
2015	99.6	-0.8%	12
2016	98.5	-1.1%	12
2017	97.6	-0.9%	12
2018	97.0	-0.6%	12
2019	97.9	+0.9%	12
2020	100.0	+2.1%	12
2021	101.3	+1.3%	12
2022	102.0	+0.7%	12
2023	104.6	+2.5%	12
2024	114.7	+9.7%	12
2025	118.2	+3.1%	12
2026	117.1	-0.9%	9

Average of the monthly index values in each year (2020 = 100). Blank months are excluded.

Average retail price by month

2026-09	¥123.2
2026-08	¥123.2
2026-07	¥123.2
2026-06	¥123.1
2026-05	¥123
2026-04	¥123.2
2026-03	¥123.4
2026-02	¥123.5
2026-01	¥123.5
2025-12	¥123.4
2025-11	¥123.5
2025-10	¥124.1
2025-09	¥124.3

Frequently asked questions

How much does toothbrush cost in Japan?: ¥123.2 per unit, as of September 2026 — the unweighted average of 81 surveyed cities in the government's retail price survey.
Which Japanese city has the cheapest toothbrush?: Among the surveyed cities in September 2026, Saga was cheapest at ¥89 and Naha the most expensive at ¥181.
How much have toothbrush prices changed in Japan over the past year?: As of September 2026, -0.9% year on year, measured by Japan's official consumer price index (2020 = 100).
How much have toothbrush prices changed in Japan over the past five years?: +14.9% compared with the same month five years earlier. The index now reads 117.1.
When were toothbrush prices in Japan at their highest?: The series peaked at 129.0 in September 2002. The latest reading is -9.2% against that peak.
What is the difference between the index and the yen price?: This page carries two kinds of number. The index (2020 = 100) measures percentage change over time and is not a yen amount; the yen figure is an actual average retail price from the government's retail price survey. Source: 総務省統計局消費者物価指数 (e-Stat table 0003427113, nationwide, monthly).